Pure Kashmir is an initiative by Shadha Crafts, one of the most reputed creators of Kashmir Shawls. Based in Kashmir, India, Shadha Crafts is a registered Exported of Kashmiri Crafts. The shawls created by Shadha Crafts are exported to high end fashion retail houses across Europe. Our aim is to reach out to the customers across the globe so that:1. The admirers of Kashmiri Shawls get what the seek, Genuine Kashmir Made Products and2. that our Products are more affordable.Our team is compromised of individuals who have inherited the Kashmir Shawl trade from their forefathers. Over the years Kashmiri handicrafts has been appreciated world over for their charisma, exquisiteness and exclusivity. But unfortunately greedy businessmen to make quick profits have imitated the products and flooded the markets with these cheap mass produced fakes. Our aim is to keep this Kashmiri Artistry alive and sell the authentic Kashmiri products to its admirers and to introduce these pieces of art to the people who appreciate quality and originality. It is understandable that mere words are not enough to guarantee the authenticity. We are involved in end to end creation of these pieces of art and offer money back guarantee on the originality of all the products we sell.